MARC Record from marc_overdrive

LEADER: 02004nam 2200253Ka 4500
008 000000s2007 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a0511262353 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aVarian, Hal R $q(Hal R Varian).
245 14 $aThe Economics of Information Technology$h[electronic resource].
260 $a :$bCambridge University Press,$c2007.
500 $aTitle from eBook information screen.
520 $aThe Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.
533 $aElectronic reproduction.$b :$cCambridge University Press,$d2007.$nRequires Adobe Digital Editions (file size: 666 KB).
538 $aRequires Adobe Digital Editions (file size: 666 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
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856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=2EA1853C-2AD8-4CF7-ACEC-2CC5BA8B34CB$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0006-1/{2EA1853C-2AD8-4CF7-ACEC-2CC5BA8B34CB}Img100.jpg