| Record ID | marc_overdrive/InternetArchiveCrMarc-2010-06-11e.mrc:6350248:2431 |
| Source | marc_overdrive |
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LEADER: 02431nam 2200277Ka 4500
008 000000s2004 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a0203409302 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aHackley, Chris $q(Chris Hackley).
245 10 $aDoing Research Projects in Marketing, Management and Consumer Research$h[electronic resource].
260 $aLondon :$bTaylor & Francis Inc,$c2004.
500 $aTitle from eBook information screen.
520 $aAs interpretive research perspectives become increasingly influential in many fields of social science research, so it becomes more important for experienced researchers to become familiar with the philosophical perspectives, data gathering techniques and analytical methods that derive from interpretive research. This book draws on these interpretive traditions to illustrate precisely how they can be applied to research projects for first-time researchers in the fields of management, marketing and consumer research. Offering many practical examples drawn from existing studies and suggesting new topics for consideration, this book brings together major themes of interpretive research within a practical guide to researching and writing a research project. Topics covered include:-℗ʺ Choosing the topic℗ʺ Gathering qualitative data for interpretation℗ʺ Themes and concepts of interpretive research℗ʺ Semiotics, marketing and consumer researchSuitable both for first time researchers and those with more experience, this is an ideal guide for anyone undertaking research in this area of study.
533 $aElectronic reproduction.$bLondon :$cTaylor & Francis Inc,$d2004.$nRequires Adobe Digital Editions (file size: 1845 KB).
538 $aRequires Adobe Digital Editions (file size: 1845 KB).
653 #0 $aBusiness
653 #0 $aManagement
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z041526894X
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={C1FB8304-451B-4939-AF6E-3FC62BB53A2E}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=C1FB8304-451B-4939-AF6E-3FC62BB53A2E$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0287-1/{C1FB8304-451B-4939-AF6E-3FC62BB53A2E}Img100.gif