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LEADER: 02520nam 2200253Ka 4500
008 000000s2003 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780071426220 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aCleland, Jane K $q(Jane K Cleland).
245 10 $aBusiness Writing for Results$h[electronic resource].
260 $aNew York :$bMcGraw-Hill,$c2003.
500 $aTitle from eBook information screen.
520 $aA three-step system for dramatically improving the impact of and results from your business writingThe best business writing has its own distinct rules. It must be friendly without being chatty, professional without being stuffy, and results-oriented without being overbearing. Business Writing for Results explains what those rules are and shows you how to work within them to write E-mails, letters, and reports that are clear, convincing, and direct ́all in one-third less time!Combining an easy-to-follow, workplace-proven model with case studies, hands-on exercises, and more, this no-nonsense book shows you how to target each reader personally, convey the proper image, supply motivation to take specific actions, and more. Turn to any page to discover the secrets to:Reports that persuade and influence decision makersE-mails and letters that get straight to the pointWeb copy that encourages interactivityTraining materials that motivate students to learnE-mail subject lines that get your messages opened firstEach day, your career success depends on what you write and how you write it. Let Business Writing for Results provide you with the tips, rules, and guidelines you need to make each of your written business messages urgent, unambiguous, and designed to produce the outcome you want.
533 $aElectronic reproduction.$bNew York :$cMcGraw-Hill,$d2003.$nRequires Adobe Digital Editions (file size: 1158 KB).
538 $aRequires Adobe Digital Editions (file size: 1158 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
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856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=59F37687-C7E3-42C5-84FE-3FD1AFDCB07E$zClick to purchase
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