MARC Record from marc_overdrive

LEADER: 02182nam 2200265Ka 4500
008 000000s2007 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780749450359 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aAdams, Karen $q(Karen Adams).
245 10 $aIntroduction to Market & Social Research$h[electronic resource].
260 $aLondon :$bKogan Page Publishers,$c2007.
500 $aTitle from eBook information screen.
520 $aAn Introduction to Market and Social Research is an easy-to-use guide for anyone who needs to understand the basic principles and techniques of effective market or social research. This step-by-step textbook contains clear descriptions, practical examples and activities that will help you to gain a clear understanding of the research process and how research information can be used effectively in business decision-making. A vital study guide for those working towards the MRS/City & Guilds Certificate in Market & Social Research, it follows the syllabus and contains regular revision sections to help candidates study for the exam. However, it is not just for students; it is also suitable for anyone who is not a research practitioner who needs to know the basics. The inclusion of practical examples, tasks and multiple-choice questions will help you to understand how key points work in practice.
533 $aElectronic reproduction.$bLondon :$cKogan Page Publishers,$d2007.$nRequires Adobe Digital Editions (file size: 388 KB).
538 $aRequires Adobe Digital Editions (file size: 388 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780749443771
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={048655B1-14FA-45D3-9B65-66BBCD9D96A0}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=048655B1-14FA-45D3-9B65-66BBCD9D96A0$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/1192-1/{048655B1-14FA-45D3-9B65-66BBCD9D96A0}Img100.jpg