MARC Record from marc_overdrive

LEADER: 02030nam 2200277Ka 4500
008 000000s2008 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780749453541 (electronic bk. : Adobe Digital Editions)
020 $a9780749453541 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aBaverstock, Alison $q(Alison Baverstock).
245 10 $aHow to Market Books$h[electronic resource].
260 $aLondon :$bKogan Page Publishers,$c2008.
500 $aTitle from eBook information screen.
520 $aHow to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today ́s increasingly competitive bookselling environment.
533 $aElectronic reproduction.$bLondon :$cKogan Page Publishers,$d2008.$nRequires Adobe Digital Editions (file size: 1869 KB) or Adobe Digital Editions (file size: 1569 KB).
538 $aRequires Adobe Digital Editions (file size: 1869 KB) or Adobe Digital Editions (file size: 1569 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780749450205
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={AD8D1AC0-ADA5-4D3D-BCB4-6AE9AC99674B}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=AD8D1AC0-ADA5-4D3D-BCB4-6AE9AC99674B$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/1192-1/{AD8D1AC0-ADA5-4D3D-BCB4-6AE9AC99674B}Img100.jpg