MARC Record from marc_overdrive

LEADER: 02257nam 2200265Ka 4500
008 000000s2003 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780471480914 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aJaffe, Andrew $q(Andrew Jaffe).
245 10 $aCasting for Big Ideas$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2003.
500 $aTitle from eBook information screen.
520 $aIn Casting for Big Ideas, Andrew Jaffe, industry veteran and Director of the Clio Awards, details important lessons on the management and growth of advertising agencies. He shows how the forty-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad budgets and hire outside marketing services and strategy firms. If agencies are to survive, Jaffe says, they must become idea-focused again and, instead of just making ads, master the art of devising the kind of non-advertising-type promotions that more quickly move a brand into the culture. Based on his long experience in the advertising industry, Jaffe offers practical advice and important lessons for agency heads who want their businesses to stand the test of time. This one-of-a-kind resource covers a subject often ignored-the business side of running an ad agency. Andrew Jaffe (New Canaan, CT) is the founding Publishing Director of Wiley's Adweek and Brandweek boo...
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2003.$nRequires Adobe Digital Editions (file size: 2093 KB).
538 $aRequires Adobe Digital Editions (file size: 2093 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780471309543
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={F252D735-44F5-4A7A-80B5-6E26FE13926F}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=F252D735-44F5-4A7A-80B5-6E26FE13926F$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0128-1/{F252D735-44F5-4A7A-80B5-6E26FE13926F}Img100.jpg