MARC Record from marc_overdrive

LEADER: 02797nam 2200277Ka 4500
008 000000s2010 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780470640715 (electronic bk. : Adobe Digital Editions)
020 $a9780470640739 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aGeddes, Brad $q(Brad Geddes).
245 10 $aAdvanced Google AdWords$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2010.
500 $aTitle from eBook information screen.
520 $aMaster Google AdWords and get more out of your campaignsWhat's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.Covers the essential and advanced capabilities of Google AdWordsExplores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much moreProvides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced conceptsGoes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaignsReinforces concepts through fascinating, real-world case studiesIncludes a $25 Google Adwords Gift Card for new customersIf you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!The EPUB format of this title may not be compatible for use on all handheld devices.
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2010.$nRequires Adobe Digital Editions (file size: 11029 KB) or Adobe Digital Editions (file size: 14291 KB).
538 $aRequires Adobe Digital Editions (file size: 11029 KB) or Adobe Digital Editions (file size: 14291 KB).
653 #0 $aComputer Technology
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780470500231
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={77D1F9D4-4061-4BE3-B805-732CF46404F9}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=77D1F9D4-4061-4BE3-B805-732CF46404F9$zClick to purchase
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