MARC Record from marc_overdrive

LEADER: 02611nam 2200277Ka 4500
008 000000s2008 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780307450562 (electronic bk. : Adobe Digital Editions)
020 $a9780307450562 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aHeinrichs, Jay $q(Jay Heinrichs).
245 10 $aThank You for Arguing$h[electronic resource].
260 $aNew York :$bCrown Publishing Group,$c2008.
500 $aTitle from eBook information screen.
520 $aThank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to actionNas well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:The Eddie Haskell PloyEminem's Rules of DecorumThe Belushi ParadigmStalin's Timing SecretThe Yoda Technique Whether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular online language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.From the Trade Paperback edition.
533 $aElectronic reproduction.$bNew York :$cCrown Publishing Group,$d2008.$nRequires Adobe Digital Editions (file size: 1786 KB) or Mobipocket Reader (file size: 403 KB).
538 $aRequires Adobe Digital Editions (file size: 1786 KB) or Mobipocket Reader (file size: 403 KB).
653 #0 $aLanguage Arts
653 #0 $aNonfiction
653 #0 $aSelf-Improvement
655 7 $aElectronic books.$2local
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={E4A3A5A9-F539-4612-A1EC-778540533ED9}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=E4A3A5A9-F539-4612-A1EC-778540533ED9$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0111-1/{E4A3A5A9-F539-4612-A1EC-778540533ED9}Img100.jpg