MARC Record from marc_overdrive

LEADER: 02910nam 2200265Ka 4500
008 000000s2009 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9781101054604 (electronic bk. : Adobe Digital Editions)
020 $a9781101057728 (electronic bk. : Adobe Digital Editions)
020 $a9781101056943 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aMacLeod, Hugh $q(Hugh MacLeod).
245 10 $aIgnore Everybody$h[electronic resource].
260 $aNew York :$bPenguin USA, Inc.,$c2009.
500 $aTitle from eBook information screen.
520 $aWhen Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog ́ gapingvoid.com ́ and a reputation for pithy insight and humor, in both words and pictures.MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?Now his first book, Ignore Everyone, expands on his sharpest insights, wittiest cartoons, and most useful advice. A sample:* Selling out is harder than it looks. Diluting your product to make it more commercial will just make people like it less.* If your plan depends on you suddenly being ́discovered ́ by some big shot, your plan will probably fail. Nobody suddenly discovers anything. Things are made slowly and in pain.* Don ́t try to stand out from the crowd; avoid crowds altogether. There ́s no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.* The idea doesn ́t have to be big. It just has to be yours. The sovereignty you have over your work will inspire far more people than the actual content ever will.After learning MacLeod ́s 40 keys to creativity, you will be ready to unlock your own brilliance and unleash it on the world.
533 $aElectronic reproduction.$bNew York :$cPenguin USA, Inc.,$d2009.$nRequires Adobe Digital Editions (file size: 4187 KB) or Adobe Digital Editions (file size: 2371 KB) or Mobipocket Reader (file size: 2429 KB).
538 $aRequires Adobe Digital Editions (file size: 4187 KB) or Adobe Digital Editions (file size: 2371 KB) or Mobipocket Reader (file size: 2429 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
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