MARC Record from marc_overdrive

LEADER: 01953nam 2200277Ka 4500
008 000000s2007 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780061442285 (electronic bk. : Adobe Digital Editions)
020 $a9780061844553 (electronic bk. : Adobe Digital Editions)
020 $a9780061442292 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aWiefels, Paul $q(Paul Wiefels).
245 14 $aThe Chasm Companion$h[electronic resource].
260 $aNew York :$bHarperCollins,$c2007.
500 $aTitle from eBook information screen.
520 $aIn The Chasm Companion, The Chasm Group's Paul Wiefels presents readers with a new analysis of the ideas introduced in bestselling author Geoffrey Moore's classic books, Crossing the Chasm and Inside the Tornado, and focuses on how to translate these ideas into actionable strategy and implementation programs. This step-by-step fieldbook is organized around three major concepts: how high-tech markets develop, creating market development strategy, and executing go-to-market programs based on the strategy.
533 $aElectronic reproduction.$bNew York :$cHarperCollins,$d2007.$nRequires Adobe Digital Editions (file size: 2481 KB) or Adobe Digital Editions (file size: 1475 KB) or Mobipocket Reader (file size: 1547 KB).
538 $aRequires Adobe Digital Editions (file size: 2481 KB) or Adobe Digital Editions (file size: 1475 KB) or Mobipocket Reader (file size: 1547 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780066620558
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={A6CDC4A2-29C8-403F-8210-7EC44E5D96B4}$zClick for library availability
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0293-1/{A6CDC4A2-29C8-403F-8210-7EC44E5D96B4}Img100.jpg