| Record ID | marc_overdrive/InternetArchiveCrMarc-2010-06-11j.mrc:3778709:2246 |
| Source | marc_overdrive |
| Download Link | /show-records/marc_overdrive/InternetArchiveCrMarc-2010-06-11j.mrc:3778709:2246?format=raw |
LEADER: 02246nam 2200265Ka 4500
008 000000s2004 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780471682868 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aKotler, Philip $q(Philip Kotler).
245 10 $aAttracting Investors$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2004.
500 $aTitle from eBook information screen.
520 $aMarketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital. Philip Kotler (Glencoe, IL) is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management, and the author of 35 books. Hermawan Katajaya (Jakarta, Indonesia) runs MarkPlus, the largest marketing consulting firm in Indonesia, and is coauthor with Kotler of several ...
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2004.$nRequires Adobe Digital Editions (file size: 971 KB).
538 $aRequires Adobe Digital Editions (file size: 971 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780471646563
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={615807E4-F1C5-442D-854E-7F334938E63E}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=615807E4-F1C5-442D-854E-7F334938E63E$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0128-1/{615807E4-F1C5-442D-854E-7F334938E63E}Img100.jpg