| Record ID | marc_overdrive/InternetArchiveCrMarc-2010-06-11j.mrc:7232805:1824 |
| Source | marc_overdrive |
| Download Link | /show-records/marc_overdrive/InternetArchiveCrMarc-2010-06-11j.mrc:7232805:1824?format=raw |
LEADER: 01824nam 2200241Ka 4500
008 000000s2007 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780198036531 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aJackson, Kevin T $q(Kevin T Jackson).
245 10 $aBuilding Reputational Capital$h[electronic resource].
260 $aNew York :$bOxford University Press,$c2007.
500 $aTitle from eBook information screen.
520 $aIn the aftermath of scandals such as those at Enron and WorldCom, there is a growing suspicion of the corporate world. For this reason it is more important than ever for firms to maintain a good reputation. In Building Reputational Capital, Kevin T. Jackson offers a practical guide to takingthe high road--the only path that leads to lasting success. Based on extensive research and real-world experience, Building Reputational Capital reveals basic principles of integrity and fairness with which firms can build an enduring reputation. More than image, a firm's reputation is a form of capital often neglected in the boardroom and overlooked inconventional analyses of financial statements...
533 $aElectronic reproduction.$bNew York :$cOxford University Press,$d2007.$nRequires Adobe Digital Editions (file size: 2129 KB).
538 $aRequires Adobe Digital Editions (file size: 2129 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={9BD8672A-F547-41FA-A810-8472E5BE5443}$zClick for library availability
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/1316-1/{9BD8672A-F547-41FA-A810-8472E5BE5443}Img100.jpg