MARC Record from marc_overdrive

LEADER: 02102nam 2200265Ka 4500
008 000000s2003 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780471456575 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aSadeh, Norman $q(Norman Sadeh).
245 10 $aM-Commerce$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2003.
500 $aTitle from eBook information screen.
520 $aThe first complete introduction to the technology and business issues surrounding m-commerce With the number of mobile phone users fast approaching the one billion mark, it is clear that mobile e-commerce (a.k.a. "m-commerce") is the next business frontier. Authored by a recognized international authority in the field, this book describes the brave new world of m-commerce for technical and business managers alike. Readers learn about the driving forces behind m-commerce, the impact of WAP, 3G, mobile payment, and emerging location-sensitive and context-aware technologies. A comprehensive look at emerging m-commerce services and business models, as well as the changing role of mobile network operators, content providers, and other key players. The author concludes with informed predictions about the future of m-commerce.
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2003.$nRequires Adobe Digital Editions (file size: 2759 KB).
538 $aRequires Adobe Digital Editions (file size: 2759 KB).
653 #0 $aComputer Technology
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780471135852
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={5E335339-3E03-4062-99B2-86411A0D2C0B}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=5E335339-3E03-4062-99B2-86411A0D2C0B$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0128-1/{5E335339-3E03-4062-99B2-86411A0D2C0B}Img100.jpg