MARC Record from marc_overdrive

LEADER: 01795nam 2200265Ka 4500
008 000000s2006 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780471792840 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aBerman, Bruce $q(Bruce Berman).
245 10 $aMaking Innovation Pay$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2006.
500 $aTitle from eBook information screen.
520 $aMany companies and executives talk about patents, but few can demonstrate significant returns from them. Who are the elite companies and managers that have created wealth and profit from IP rights, and how have they done it? What do they advise others do to achieve higher profit margins, better returns on costly R&D, and increased shareholder value? This reader-friendly book focuses on ten companies and managers/advisors who have successfully implemented wealth-generating patent programs--and shows you how you can do it too.
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2006.$nRequires Adobe Digital Editions (file size: 4421 KB).
538 $aRequires Adobe Digital Editions (file size: 4421 KB).
653 #0 $aLaw
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780471733379
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={DB117230-3E82-46BE-AB4A-934798996A46}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=DB117230-3E82-46BE-AB4A-934798996A46$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0128-1/{DB117230-3E82-46BE-AB4A-934798996A46}Img100.jpg