| Record ID | marc_overdrive/InternetArchiveCrMarc-2010-06-11l.mrc:223001:1958 |
| Source | marc_overdrive |
| Download Link | /show-records/marc_overdrive/InternetArchiveCrMarc-2010-06-11l.mrc:223001:1958?format=raw |
LEADER: 01958nam 2200265Ka 4500
008 000000s2008 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780749453565 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aTungate, M $q(M Tungate).
245 10 $aBranded Male$h[electronic resource].
260 $aLondon :$bKogan Page Publishers,$c2008.
500 $aTitle from eBook information screen.
520 $aBranded Male is about marketing to men. It looks at the evolution of the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, Branded Male analyses how to effectively brand products and services for the male market. Using a typical modern male ́s weekday as a template and examining all the influences affecting him, the book considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men.
533 $aElectronic reproduction.$bLondon :$cKogan Page Publishers,$d2008.$nRequires Adobe Digital Editions (file size: 1787 KB).
538 $aRequires Adobe Digital Editions (file size: 1787 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780749450113
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={36A3A6DC-398E-48C4-BCF0-9475664C788B}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=36A3A6DC-398E-48C4-BCF0-9475664C788B$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/1192-1/{36A3A6DC-398E-48C4-BCF0-9475664C788B}Img100.jpg