MARC Record from marc_overdrive

LEADER: 02344nam 2200277Ka 4500
008 000000s2008 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780470224403 (electronic bk. : Adobe Digital Editions)
020 $a9780470279052 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aJacobson, Howie $q(Howie Jacobson).
245 10 $aAdWords For Dummies$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2008.
500 $aTitle from eBook information screen.
520 $a AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2008.$nRequires Adobe Digital Editions (file size: 11729 KB) or Mobipocket Reader (file size: 4816 KB).
538 $aRequires Adobe Digital Editions (file size: 11729 KB) or Mobipocket Reader (file size: 4816 KB).
653 #0 $aComputer Technology
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780470152522
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={53FDF2FB-A611-46B4-86B9-9EE66D0C51F3}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=53FDF2FB-A611-46B4-86B9-9EE66D0C51F3$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0128-1/{53FDF2FB-A611-46B4-86B9-9EE66D0C51F3}Img100.jpg