| Record ID | marc_overdrive/InternetArchiveCrMarc-2010-06-11l.mrc:853352:2238 |
| Source | marc_overdrive |
| Download Link | /show-records/marc_overdrive/InternetArchiveCrMarc-2010-06-11l.mrc:853352:2238?format=raw |
LEADER: 02238nam 2200301Ka 4500
008 000000s2004 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a0953985636 (electronic bk. : Adobe Digital Editions)
020 $a9780953985630 (electronic bk. : Adobe Digital Editions)
020 $a0953985636 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aBrooks, Pamela $q(Pamela Brooks).
245 10 $aEasy Step By Step Guide to Writing Advertising Copy$h[electronic resource].
260 $aChichester :$bRowmark,$c2004.
500 $aTitle from eBook information screen.
520 $aCopywriting easy isn't it? Just put a few words together and stick it in the local newspaper, or send out a sales letter and wait for the telephone to ring and orders to flood in. Well if you want to throw money away that's exactly what you do. Planning and using the right techniques will make your advertisement or letter stand out and get you results. This guide will show you how to copy write to get results.In this guide: How to identify your audience, what to communicate and what you want them to doHow to write: Advertisements Brochures and flyersCorporate brochures Direct Mail How to check it's working and what to do if it isn't.
533 $aElectronic reproduction.$bChichester :$cRowmark,$d2004.$nRequires Adobe Digital Editions (file size: 3378 KB) or Adobe Digital Editions (file size: 337 KB) or Mobipocket Reader (file size: 136 KB).
538 $aRequires Adobe Digital Editions (file size: 3378 KB) or Adobe Digital Editions (file size: 337 KB) or Mobipocket Reader (file size: 136 KB).
653 #0 $aBusiness
653 #0 $aMedia Studies
653 #0 $aNonfiction
653 #0 $aReference
655 7 $aElectronic books.$2local
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={C253C087-1578-413F-8ABF-957EA8C8BFB2}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=C253C087-1578-413F-8ABF-957EA8C8BFB2$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0848-1/{C253C087-1578-413F-8ABF-957EA8C8BFB2}Img100.jpg