| Record ID | marc_overdrive/InternetArchiveCrMarc-2010-06-11n.mrc:7581333:1768 |
| Source | marc_overdrive |
| Download Link | /show-records/marc_overdrive/InternetArchiveCrMarc-2010-06-11n.mrc:7581333:1768?format=raw |
LEADER: 01768nam 2200265Ka 4500
008 000000s2003 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780470856437 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aJordan, Patrick W $q(Patrick W Jordan).
245 10 $aHow to Make Brilliant Stuff That People Love ...and Make Big Money Out of It$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2003.
500 $aTitle from eBook information screen.
520 $aThis book describes a marketing and design approach called "total design,"which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase "total design" engages consumers on all levels.
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2003.$nRequires Adobe Digital Editions (file size: 409 KB).
538 $aRequires Adobe Digital Editions (file size: 409 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780470847114
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={11DC5FDA-1507-405C-924B-BAC41C3F7E20}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=11DC5FDA-1507-405C-924B-BAC41C3F7E20$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0128-1/{11DC5FDA-1507-405C-924B-BAC41C3F7E20}Img100.jpg