MARC Record from marc_overdrive

LEADER: 02149nam 2200289Ka 4500
008 000000s2009 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780470409978 (electronic bk. : Adobe Digital Editions)
020 $a9780470527757 (electronic bk. : Adobe Digital Editions)
020 $a9780470409954 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aMorgan, Adam $q(Adam Morgan).
245 10 $aEating the Big Fish$h[electronic resource].
260 $aNew York :$bJohn Wiley & Sons, Ltd.,$c2009.
500 $aTitle from eBook information screen.
520 $aEATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead. It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
533 $aElectronic reproduction.$bNew York :$cJohn Wiley & Sons, Ltd.,$d2009.$nRequires Adobe Digital Editions (file size: 2873 KB) or Adobe Digital Editions (file size: 2611 KB) or Mobipocket Reader (file size: 1841 KB).
538 $aRequires Adobe Digital Editions (file size: 2873 KB) or Adobe Digital Editions (file size: 2611 KB) or Mobipocket Reader (file size: 1841 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780470238271
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={15339FA4-B05D-4355-8B95-C185D69C9892}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=15339FA4-B05D-4355-8B95-C185D69C9892$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0128-1/{15339FA4-B05D-4355-8B95-C185D69C9892}Img100.jpg