MARC Record from marc_overdrive

LEADER: 02132nam 2200277Ka 4500
008 000000s2009 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780749455040 (electronic bk. : Adobe Digital Editions)
020 $a9780749455040 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aTungate, Mark $q(Mark Tungate).
245 10 $aFashion Brands$h[electronic resource].
260 $aLondon :$bKogan Page Publishers,$c2009.
500 $aTitle from eBook information screen.
520 $aThis new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion ́sense ́ - and reveals how a mere piece of clothing can be transfomed into something with mystical allure.
533 $aElectronic reproduction.$bLondon :$cKogan Page Publishers,$d2009.$nRequires Adobe Digital Editions (file size: 1111 KB) or Adobe Digital Editions (file size: 1022 KB).
538 $aRequires Adobe Digital Editions (file size: 1111 KB) or Adobe Digital Editions (file size: 1022 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780749453053
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={C3593C0D-81EA-4511-83D7-C2317DD8CFC2}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=C3593C0D-81EA-4511-83D7-C2317DD8CFC2$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/1192-1/{C3593C0D-81EA-4511-83D7-C2317DD8CFC2}Img100.jpg