MARC Record from marc_overdrive

LEADER: 02235nam 2200265Ka 4500
008 000000s2007 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780511282942 (electronic bk. : Adobe Digital Editions)
020 $a9780511291050 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aRosenstiel, Tom $q(Tom Rosenstiel).
245 10 $aWe Interrupt This Newscast$h[electronic resource].
260 $a :$bCambridge University Press,$c2007.
500 $aTitle from eBook information screen.
520 $aLocal television newscasts around the country look alike and are filled with crime, accidents, and disasters. Interviews with more than 2,000 TV journalists around the country demonstrate that news looks this way because of the ingrained belief that CfUeye-ball grabbersCfU are the only way to build an audience. This book contradicts the conventional wisdom using empirical evidence drawn from a five-year content analysis of local news in more than 154 stations in 50 markets around the country. The book shows that CfUhowCfU a story is reported is more important for building ratings than what the story is about. Local TV does not have to CfUbleed to leadCfU. Instead local journalists can succeed by putting in the effort to get good stories, finding and balancing sources, seeking out experts, and making stories relevant to the local audience.
533 $aElectronic reproduction.$b :$cCambridge University Press,$d2007.$nRequires Adobe Digital Editions (file size: 1782 KB) or Mobipocket Reader (file size: 1580 KB).
538 $aRequires Adobe Digital Editions (file size: 1782 KB) or Mobipocket Reader (file size: 1580 KB).
653 #0 $aMedia Studies
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={FEE90FBF-C7AF-4C0C-9080-CB840711CC21}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=FEE90FBF-C7AF-4C0C-9080-CB840711CC21$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/0006-1/{FEE90FBF-C7AF-4C0C-9080-CB840711CC21}Img100.jpg