MARC Record from marc_overdrive

LEADER: 03708nam 2200289Ka 4500
008 000000s2003 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9781400050390 (electronic bk. : Adobe Digital Editions)
020 $a9781400050390 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aMeyer, Chris $q(Chris Meyer).
245 10 $aIt's Alive$h[electronic resource].
260 $aNew York :$bCrown Publishing Group,$c2003.
500 $aTitle from eBook information screen.
520 $aWhy we are on the cusp of a new economic era that will make the changes and challenges of the Information Era seem like child's playFrom the bestselling authors of Blur--a defining book of the Information Age--comes a startling glimpse into the near future and the emerging economy that awaits us. It's Alive foretells the jolt the world is about to receive as the science of molecular evolution races out of the laboratories and into the business world.Think back to the early 1970s. Imagine the opportunities for your business, career choice, and investments had you received an advance report on the ways in which computer and information technology would revolutionize the world. It's Alive provides that opportunity today: a realistic and persuasive look into the future--the molecular economy--and how it is starting to overtake and reshape the Information Age. Today's gene mapping and molecular engineering are equivalent to the introduction of transistor radios at the advent of the information economy. Solid-state technology moved from the labs into the business arena, providing in turn the transistor, the microprocessor, and the modem--and the information business. During the next ten years, molecular technology will follow the same pattern, moving from the lab and into the basic operation of the corporation itself. Chris Meyer and Stan Davis are our guides in understanding this new future. They show that not only biological systems evolve. The rules of evolution help explain the process of change in biology, business, and the economy, thereby providing a management guide to the business world around the corner.It's Alive is not science fiction or futurism. It bases its insights and predictions on the impact the molecular economy is already having in such diverse business environments as manufacturing, financial services, and energy. Through in-depth case studies of Capital One Financial, the U.S. Marine Corps, British Petroleum, and the biotech firm Maxygen, Meyer and Davis show how adaptive behavior works in the real world. As the rules of evolution combine with the connected economy, our business world will become unpredictable, volatile, and continually adaptive--in other words, alive.Also available as an eBook.From the Hardcover edition.
533 $aElectronic reproduction.$bNew York :$cCrown Publishing Group,$d2003.$nRequires Adobe Digital Editions (file size: 1603 KB) or Mobipocket Reader (file size: 1437 KB).
538 $aRequires Adobe Digital Editions (file size: 1603 KB) or Mobipocket Reader (file size: 1437 KB).
653 #0 $aBusiness
653 #0 $aManagement
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z1400046416
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={AB7A9F4B-95D7-4515-BB43-DD782B385E70}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=AB7A9F4B-95D7-4515-BB43-DD782B385E70$zClick to purchase
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