MARC Record from marc_overdrive

LEADER: 02193nam 2200265Ka 4500
008 000000s2009 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780465004140 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aLevine, Rick $q(Rick Levine).
245 14 $aThe Cluetrain Manifesto$h[electronic resource].
260 $aNew York :$bBasic Books,$c2009.
500 $aTitle from eBook information screen.
520 $aThe Cluetrain Manifesto began as a Web site (cluetrain.com) in 1999 when the authors, who have worked variously at IBM, Sun Microsystems, the Linux Journal, and NPR, posted 95 theses about the new reality of the networked marketplace. Ten years after its original publication, their message remains more relevant than ever. For example, thesis no. 2: "Markets consist of human beings, not demographic sectors"; thesis no. 20: "Companies need to realize their markets are often laughing. At them." The book enlarges on these themes through dozens of stories and observations about business in America and how the Internet will continue to change it all. With a new introduction and chapters by the authors, and commentary by Jake McKee, J. P. Rangaswami, and Dan Gillmor, this book is essential reading for anybody interested in the Internet and e-commerce, and is especially vital for businesses navigating the topography of the wired marketplace.
533 $aElectronic reproduction.$bNew York :$cBasic Books,$d2009.$nRequires Adobe Digital Editions (file size: 1136 KB).
538 $aRequires Adobe Digital Editions (file size: 1136 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780465018659
856 4 $uhttp://search.overdrive.com/SearchResults.aspx?ReserveID={FE104A32-DEA9-4CF8-A797-DEA52BBCCFE0}$zClick for library availability
856 4 $uhttp://www.librarybin.com/ContentDetails.htm?ID=FE104A32-DEA9-4CF8-A797-DEA52BBCCFE0$zClick to purchase
856 4 $3Image$uhttp://images.contentreserve.com/ImageType-100/1486-1/{FE104A32-DEA9-4CF8-A797-DEA52BBCCFE0}Img100.jpg