MARC Record from marc_overdrive

LEADER: 02706nam 2200265Ka 4500
008 000000s2008 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9781429535663 (electronic bk. : Adobe Digital Editions)
020 $a9781429535694 (electronic bk. : Mobipocket Reader)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aGigerenzer, Gerd $q(Gerd Gigerenzer).
245 10 $aGut Feelings$h[electronic resource].
260 $aNew York :$bPenguin Group USA, Inc.,$c2008.
500 $aTitle from eBook information screen.
520 $aAn engaging explanation of the science behind Malcolm Gladwell?s bestselling BlinkGerd Gigerenzer is one of the researchers of behavioral intuition responsible for the science behind Malcolm Gladwell?s bestseller Blink. Gladwell showed us how snap decisions often yield better results than careful analysis. Now, Gigerenzer explains why our intuition is such a powerful decision-making tool. Drawing on a decade of research at the Max Plank Institute, Gigerenzer demonstrates that our gut feelings are actually the result of unconscious mental processes?processes that apply rules of thumb that we?ve derived from our environment and prior experiences. The value of these unconscious rules lies precisely in their difference from rational analysis?they take into account only the most useful bits of information rather than attempting to evaluate all possible factors. By examining various decisions we make?how we choose a spouse, a stock, a medical procedure, or the answer to a million-dollar game show question?Gigerenzer shows how gut feelings not only lead to good practical decisions, but also underlie the moral choices that make our society function.In the tradition of Blink and Freakonomics, Gut Feelings is an exploration of the myriad influences and factors (nature and nurture) that affect how the mind works, grounded in cutting-edge research and conveyed through compelling real-life examples.
533 $aElectronic reproduction.$bNew York :$cPenguin Group USA, Inc.,$d2008.$nRequires Adobe Digital Editions (file size: 2104 KB) or Mobipocket Reader (file size: 1003 KB).
538 $aRequires Adobe Digital Editions (file size: 2104 KB) or Mobipocket Reader (file size: 1003 KB).
653 #0 $aNonfiction
653 #0 $aScience
655 7 $aElectronic books.$2local
776 1 $cOriginal$z9780670038633
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