MARC Record from marc_overdrive

LEADER: 02093nam 2200241Ka 4500
008 000000s2001 nyu s 000 0 eng d
040 $aTEFOD$cTEFOD
006 m d
007 cr cn---------
020 $a9780071369190 (electronic bk. : Adobe Digital Editions)
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
100 1 $aTrout, Jack $q(Jack Trout).
245 14 $aThe New Positioning$h[electronic resource].
260 $aNew York :$bMcGraw-Hill,$c2001.
500 $aTitle from eBook information screen.
520 $aPositioning-which has sold 390,000 copies in the English language-has defined marketing since it was published 15 years ago. Now, in an era when the battle for the consumer's mind is fiercer than ever, coauthor of the all time classic, Jack Trout has taken positioning to the next level-in a path-breaking volume that will be THE marketing treatise for the '90s. In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to: overcome "communication" caused by the explosion of cable television channels, the information highway, and computers in every home; make sure the message gets through in an era of information overload; maintain position simplicity in an increasingly complex world; create powerful "bandwagon" effects that sway consumers; reclaim old new ideas that work and make them new again; avoid losing focus in the attempt to win over too many markets; "reposition" a company to reclaim a lost audience.
533 $aElectronic reproduction.$bNew York :$cMcGraw-Hill,$d2001.$nRequires Adobe Digital Editions (file size: 910 KB).
538 $aRequires Adobe Digital Editions (file size: 910 KB).
653 #0 $aBusiness
653 #0 $aNonfiction
655 7 $aElectronic books.$2local
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