| Record ID | marc_records_scriblio_net/part06.dat:67221891:663 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part06.dat:67221891:663?format=raw |
LEADER: 00663nam 2200217 4500
001 68025658
003 DLC
005 19681225000000.0
008 681119s1968 nyua b 00010 eng
010 $a 68025658
050 0 $aHF5438$b.L74
082 $a658.8/2
100 10 $aLuick, John F.
245 10 $aSales promotion and modern merchandising$c[by] John F. Luick [and] William Lee Ziegler.
260 0 $aNew York,$bMcGraw-Hill$c[1968]
300 $axi, 134 p.$billus.$c21 cm.
490 0 $aPerspectives in marketing series
504 $aIncludes bibliographies.
650 0 $aSales promotion.
650 0 $aMerchandising.
700 10 $aZiegler, William Lee,$ejoint author.