| Record ID | marc_records_scriblio_net/part07.dat:31575677:789 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part07.dat:31575677:789?format=raw |
LEADER: 00789nam 2200217 4500
001 72133133
003 DLC
005 19701204000000.0
008 701124r1970 ilua b 00010 engs
010 $a 72133133
050 0 $aHF5415.15$b.P43
082 $a658.5/008
100 10 $aPhelps, Dudley Maynard,$d1897-$ecomp.
245 1 $aProduct management;$bselected readings (1960-69)$cedited for the American Marketing Association by D. Maynard Phelps.
260 0 $aHomewood, Ill.,$bR. D. Irwin,$c1970.
300 $aix, 183 p.$billus.$c23 cm.
490 1 $aAMA reprint series
504 $aIncludes bibliographical references.
650 0 $aProduct management$xAddresses, essays, lectures.
710 20 $aAmerican Marketing Association.
810 2 $aAmerican Marketing Association.$tAMA reprint series