MARC Record from Scriblio

LEADER: 01932cam 2200229 4500
001 75180471
003 DLC
005 20000713094442.0
008 720522s1972 mau b 000 0 eng
010 $a 75180471
040 $aDLC$cDLC$dDLC
043 $an-us---
050 00 $aJK2281$b.A6
082 00 $a324.7$219
100 1 $aAgranoff, Robert,$ecomp.
245 14 $aThe new style in election campaigns.
260 $aBoston,$bHolbrook Press$c[1972]
300 $avii, 392 p.$c23 cm.
504 $aIncludes bibliographical references.
505 0 $aThe new style of campaigning: The decline of party and the rise of candidate centered technology, by R. Agranoff.--Campaign management grows into national industry, Congressional quarterly.--How the "I dare you!" candidate won, by H. N. D. Fisher.--The agency knack of political packaging, by W. T. Spencer.--The role of political parties in the new campaigning, by R. Agranoff.--Information technology and the political campaigner, R. L. Chartrand.--Aggregate election data in the campaign: limitations, pitfalls, and uses, by C. H. Backstrom and R. Agranoff.--Basic information systems-P.I.P.S., by V. P. Barabba.--Polls and politics in the United States, by L. Harris.--Polling for a presidential candidate, by T. W. Benham.--The simulmatics project, by I. de S. Pool and R. Abelson.--The emerging conventions of campaign television, by S. Kelley, Jr.--Politicking on television, National journal.--Candidate exposure in uncontrolled media, by R. MacNeil.--The handling of the candidate: Nixon's TV campaign, by L. Chester, G. Hodson and B. Page.--Media, marketing strategy in a major campaign, by D. W. Osten.--Adventures of an image specialist, by G. Wyckoff.--Reagan vs. Brown: a TV image playback, by E. D. Rose and D. Fuchs.--Communications and politics: the media and the message, by H. E. Alexander.
650 0 $aCampaign management.
650 0 $aPolitical campaigns$zUnited States.