| Record ID | marc_records_scriblio_net/part09.dat:98923690:1090 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part09.dat:98923690:1090?format=raw |
LEADER: 01090nam 2200253 i 4500
001 76048776
003 DLC
005 19780811000000.0
008 780803r1975 caua 00010 eng
010 $a 76048776
020 $a0894260022
050 0 $aHF5415.125$b.E83 1975
082 $a658.8/0028/54
100 10 $aEskin, Gerald J.
245 10 $aCases in computer and model assisted marketing :$bdata analysis /$cby Gerald J. Eskin and David B. Montgomery.
260 0 $aPalo Alto, CA :$bScientific Press,$cc1975, 1977 printing.
300 $avi, 98 p. :$bill. ;$c28 cm.
500 $aTitle on spine: Data analysis: cases in computer & model assisted marketing.
500 $aOriginally published by Hewlett Packard Co., Cupertino, Calif., in series: Hewlett Packard university business series.
650 0 $aMarketing$xData processing$xCase studies.
650 0 $aMarketing$xComputer programs$xCase studies.
700 10 $aMontgomery, David Bruce,$ejoint author.
740 1 $aData analysis: cases in computer & model assisted marketing.
840 0 $aHewlett Packard university business series.