| Record ID | marc_records_scriblio_net/part10.dat:146936053:741 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part10.dat:146936053:741?format=raw |
LEADER: 00741pam 2200229 i 4500
001 78000305
003 DLC
005 19790405000000.0
008 780802r19781913nyua b 00110 eng
010 $a 78000305
020 $a0405111711 :$c$17.00
050 0 $aHF5822$b.S3 1978
082 $a659.1/01/9
100 10 $aScott, Walter Dill,$d1869-1955.
245 14 $aThe psychology of advertising /$cWalter Dill Scott.
260 0 $aNew York :$bArno Press,$c1978 [c1910]
300 $a280 p. :$bill. ;$c21 cm.
440 2 $aA Century of marketing
500 $aReprint of the 5th ed. published in 1913 by Small, Maynard & Co., Boston.
504 $aBibliography: p. 247-271.
500 $aIncludes index.
650 0 $aAdvertising$xPsychological aspects.