| Record ID | marc_records_scriblio_net/part10.dat:181633952:710 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part10.dat:181633952:710?format=raw |
LEADER: 00710nam 2200205 i 4500
001 78104392
003 DLC
005 19780626000000.0
008 780622s1978 nyu b 00110 eng
010 $a 78104392
050 0 $aZ7164.C81$bL734$aHF5823
082 $a016.6591
100 10 $aLipstein, Benjamin.
245 10 $aEvaluating advertising :$ba bibliography of the communications process /$cBenjamin Lipstein and William J. McGuire.
260 0 $aNew York :$bAdvertising Research Foundation,$cc1978.
300 $axxxv, 362 p. ;$c28 cm.
500 $aIncludes index.
650 0 $aAdvertising$xBibliography.
650 0 $aTelevision advertising$xBibliography.
700 10 $aMcGuire, William James,$d1925-$ejoint author.