| Record ID | marc_records_scriblio_net/part11.dat:108449135:695 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part11.dat:108449135:695?format=raw |
LEADER: 00695cam 2200217 i 4500
001 79016899
003 DLC
005 20040224075108.0
008 790621s1980 maua b 000 0 eng
010 $a 79016899
020 $a0205067220 :$c$12.95
040 $aDLC$cDLC$dDLC$dMoSU-L$dDLC
050 00 $aHF5415.13$b.P38
082 00 $a658.8
245 00 $aPerspectives on strategic marketing management /$c[edited by] Roger A. Kerin, Robert A. Peterson.
260 $aBoston :$bAllyn and Bacon,$cc1980.
300 $axii, 493 p. :$bill. ;$c25 cm.
504 $aIncludes bibliographies.
650 0 $aMarketing$xManagement.
700 1 $aKerin, Roger A.
700 1 $aPeterson, Robert A.$q(Robert Allen),$d1944-