| Record ID | marc_records_scriblio_net/part13.dat:138401668:678 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part13.dat:138401668:678?format=raw |
LEADER: 00678cam 22002538a 4500
001 2001036540
003 DLC
005 20030702151537.0
008 010706s2001 nyu b 001 0 eng
010 $a 2001036540
020 $a0273651501
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5415$b.D753 2001
082 00 $a658.8$221
100 1 $aDoyle, Peter,$d1943 June 23-2003.
245 10 $aMarketing management and strategy /$cPeter Doyle.
250 $a3rd ed.
260 $aNew York :$bPearson Education,$c2001.
263 $a0111
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
650 0 $aMarketing$xManagement.