| Record ID | marc_records_scriblio_net/part13.dat:47048259:803 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part13.dat:47048259:803?format=raw |
LEADER: 00803cam 22002057a 4500
001 81155227
003 DLC
005 20040323142405.0
008 810624s1979 mau 000 0 eng
010 $a 81155227
040 $aDLC$cDLC$dDLC
050 00 $aMLCM 81/0678
100 1 $aYoung, Robert F.
245 10 $aCooperative advertising, its uses and effectiveness :$bsome preliminary hypotheses /$cby Robert F. Young.
260 $aCambridge, Mass. (14 Story St., Cambridge 02138) :$bMarketing Science Institute,$c1979.
300 $aiv, 35 p. ; 28 cm.
490 1 $aWorking paper / Marketing Science Institute, Research Program
490 1 $aReport / Marketing Science Institute ;$vno. 79-112
830 0 $aMarketing Science Institute working paper.
830 0 $aReport (Marketing Science Institute) ;$vno. 79-112.