| Record ID | marc_records_scriblio_net/part13.dat:6228404:784 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part13.dat:6228404:784?format=raw |
LEADER: 00784cam 2200241 a 4500
001 81065113
003 DLC
005 20040517180241.0
008 810714s1981 txua b 001 0 eng
010 $a 81065113
020 $a0256024197
040 $aDLC$cDLC$dDLC
050 00 $aHF5415.13$b.B448 1981
082 00 $a658.8$219
100 1 $aBernhardt, Kenneth L.,$d1944-
245 10 $aCases in marketing management /$cKenneth L. Bernhardt, Thomas C. Kinnear.
250 $aRev. ed.
260 $aPlano, Tex. :$bBusiness Publications,$c1981.
300 $axix, 732 p. :$bill. ;$c24 cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement$vCase studies.
650 0 $aMarketing$xDecision making$vCase studies.
700 1 $aKinnear, Thomas C.,$d1943-