| Record ID | marc_records_scriblio_net/part13.dat:77570585:661 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part13.dat:77570585:661?format=raw |
LEADER: 00661cam 22001697a 4500
001 81202512 //r872
003 DLC
005 19870528000000.0
008 811110s1978 mau 00000 eng
010 $a 81202512 //r872
050 0 $aMLCM 81/1566
100 10 $aFarris, Paul.
245 10 $aUsing a nonlinear response function in estimating advertising's carry-over effects /$cby Paul W. Farris and David J. Reibstein.
260 0 $aCambridge, Mass. :$bMarketing Science Institute,$cc1978.
300 $aiii, 15 p. : ill. ; 28 cm.
490 1 $aTechnical report / Marketing Science Institute ;$vreport no. 78-107
830 0 $aReport (Marketing Science Institute) ;$vno. 78-107.