| Record ID | marc_records_scriblio_net/part14.dat:37794902:748 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part14.dat:37794902:748?format=raw |
LEADER: 00748cam 22002538a 4500
001 2002070245
003 DLC
005 20051208105507.0
008 020801s2003 nyu b 001 0 eng
010 $a 2002070245
020 $a0273657445 (pbk.)
040 $aDLC$cDLC
050 00 $aHF5415.2$b.M29 2003
082 00 $a658.8/3$221
100 1 $aMalhotra, Naresh K.
245 10 $aMarketing research :$ban applied approach /$cNaresh K. Malhotra, David F. Birks.
250 $a2nd European ed.
260 $aNew York :$bPearson Education,$cc2003.
263 $a0210
300 $ap. cm.
504 $aIncludes bibliographical references and indexes.
650 0 $aMarketing research.
650 0 $aMarketing research$xMethodology.
700 1 $aBirks, David F.