MARC Record from Scriblio

LEADER: 02225cam 22002898a 4500
001 2005006801
003 DLC
005 20050411192402.0
008 050310s2005 nyu b 001 0 eng
010 $a 2005006801
020 $a0415355982 (hard cover)
020 $a0415355990 (soft cover)
040 $aDLC$cDLC$dDLC
042 $apcc
050 00 $aHD69.B7$b.S362 2005
082 00 $a658.8/27$222
100 1 $aSchroeder, Jonathan E.,$d1962-
245 10 $aBrand culture /$cJonathan E. Schroeder and Miriam Salzer-Mörling.
260 $aNew York, NY :$bRoutledge,$cc2005.
263 $a0512
300 $ap. cm.
500 $a"Simultaneously published in the USA and Canada by Routledge."
504 $aIncludes bibliographical references and index.
505 0 $aIntroduction: the cultural codes of branding / Jonathan E. Schroeder and Miriam Salzer-Mörling -- Corporate perspectives on brand culture -- Corporate branding as strategy: the case of Lego Company / Majken Schultz and Mary Jo Hatch -- Corporate brand cultures and communities / John Balmer -- Ambi-brand culture: on a wing and a swear with Ryanair / Stephen Brown -- The two business cultures of luxury brands / Jean-Noël Kapferer -- Managing leader and partner brands: the brand association base / Henrik Uggla -- Clarifying brand concepts -- Brands as a global ideoscape / Søren Askegaard -- Brave new brands: cultural branding between utopia and a-topia / Benoît Heilbrunn -- Rethinking identity in brand management / Fabian Faurholt Csaba and Anders Bengtsson -- Design management and branding management: a nice couple or false friends? / Ulla Johansson and Lisbeth Svengren Holm -- Consuming brand culture -- Symbolic brands and authenticity of identity performance / Richard Elliott and Andrea Davies -- Branding ethics: negotiating Benetton's identity and image / Janet Borgerson, Martin Escudero Magnusson, and Frank Magnusson -- Brand ecosystems: multilevel brand interaction / Sven Bergvall -- Selling dreams: the role of advertising in shaping luxury brands meaning / Arianna Brioschi.
650 0 $aBrand name products.
700 1 $aSalzer-Mörling, Miriam.
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip059/2005006801.html