| Record ID | marc_records_scriblio_net/part15.dat:115256499:961 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part15.dat:115256499:961?format=raw |
LEADER: 00961cam 22002898a 4500
001 2005008903
003 DLC
005 20050505120957.0
008 050329s2005 mau b 001 0 eng
010 $a 2005008903
020 $a0750679034 (pbk. : alk. paper)
040 $aDLC$cDLC$dDLC
042 $apcc
043 $an-us---
050 00 $aHF5415.33.U6$bK67 2005
082 00 $a658.8/0089/68073$222
100 1 $aKorzenny, Felipe.
245 10 $aHispanic marketing :$ba cultural perspective /$cFelipe Korzenny, Betty Ann Korzenny.
260 $aBoston :$bElsevier/Butterworth-Heinemann,$cc2005.
263 $a0507
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aHispanic American consumers.
650 0 $aConsumer behavior$zUnited States.
650 0 $aTarget marketing$zUnited States.
700 1 $aKorzenny, Betty Ann,$d1933-
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0510/2005008903.html