| Record ID | marc_records_scriblio_net/part15.dat:136557729:1081 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part15.dat:136557729:1081?format=raw |
LEADER: 01081cam 22002658a 4500
001 2005031203
003 DLC
005 20051114095051.0
008 051102s2005 dcu b 000 0 eng
010 $a 2005031203
020 $a1586860828 (pbk. : alk. paper)
040 $aDLC$cDLC
042 $apcc
050 00 $aHD30.3$b.P387 2005
082 00 $a658.4/5$222
100 1 $aPatterson, Sally J.
245 10 $aGenerating buzz :$bstrategic communications for nonprofit boards /$cby Sally J. Patterson.
260 $aWashington, DC :$bBoardSource,$c2005.
263 $a0512
300 $ap. cm.
504 $aIncludes bibliographical references.
505 0 $aStrategic communications : what, why, and who -- The strategic communications planning process : when, where, and how -- Engaging board members in communications and outreach -- Positioning the organization : framing and branding -- Crisis communications -- Monitoring the effectiveness of strategic communications.
650 0 $aCommunication in management.
650 0 $aNonprofit organizations.
650 0 $aStrategic planning.