| Record ID | marc_records_scriblio_net/part15.dat:149120264:745 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part15.dat:149120264:745?format=raw |
LEADER: 00745cam 22002658a 4500
001 2005052643
003 DLC
005 20050914110025.0
008 050816s2006 nyu b 001 0 eng
010 $a 2005052643
020 $a0273693980 pbk
040 $aDLC$cDLC
042 $apcc
050 00 $aHF5415$b.D753 2006
082 00 $a658.8$222
100 1 $aDoyle, Peter,$d1943 June 23-2003.
245 10 $aMarketing management and strategy /$cPeter Doyle and Phil Stern.
250 $a4th ed.
260 $aNew York :$bFinancial Times Prentice Hall,$c2006.
263 $a0601
300 $ap. cm.
504 $aIncludes bibliographical references and index.
650 0 $aMarketing.
650 0 $aMarketing$xManagement.
700 1 $aStern, Phil,$d1954-