MARC Record from Scriblio

LEADER: 01983cam 22003257a 4500
001 2005616351
003 DLC
005 20050127181910.0
007 cr |||||||||||
008 050127s2004 mau sb 000 0 eng
010 $a 2005616351
040 $aDLC$cDLC
050 00 $aHB1
100 1 $aCarlton, Dennis W.
245 10 $aProduct variety and demand uncertainty$h[electronic resource] /$cDennis W. Carlton, James D. Dana.
260 $aCambridge, MA :$bNational Bureau of Economic Research,$cc2004.
490 1 $aNBER working paper series ;$vworking paper 10594
538 $aSystem requirements: Adobe Acrobat Reader.
538 $aMode of access: World Wide Web.
500 $aTitle from PDF file as viewed on 1/27/2005.
530 $aAlso available in print.
504 $aIncludes bibliographical references.
520 3 $a"We show that demand uncertainty leads to vertical product differentiation even when consumers are homogeneous. When a firm anticipates that its inventory or capacity may not be fully utilized, product variety can reduce its expected costs of excess capacity. When the firm offers a continuum of product varieties, the highest quality product has the highest profit margins but the lowest percentage margin, while the lowest quality product has the highest percentage margin but the lowest absolute margin. We derive these results in both a monopoly model and a variety of different competitive models. We conclude with a discussion of empirical predictions together with a brief discussion of supporting evidence available from marketing studies"--National Bureau of Economic Research web site.
650 0 $aProduct differentiation.
650 0 $aDemand (Economic theory)
650 0 $aUncertainty.
700 1 $aDana, James D.
710 2 $aNational Bureau of Economic Research.
830 0 $aWorking paper series (National Bureau of Economic Research : Online) ;$vworking paper no. 10594.
856 40 $uhttp://papers.nber.org/papers/w10594