| Record ID | marc_records_scriblio_net/part16.dat:100552585:801 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part16.dat:100552585:801?format=raw |
LEADER: 00801pam 2200241 a 4500
001 83003093
003 DLC
005 19830914000000.0
008 830125s1983 nju b 00110 eng
010 $a 83003093
020 $a0135577284 (pbk.)
020 $a0135577365 (hard)
050 0 $aHF5415.2$b.R82 1983
082 0 $a658.8/3$219
100 10 $aRuddick, Morris E.
245 14 $aThe marketing research handbook :$ba decision-oriented approach /$cMorris E. Ruddick, Philip K. Sherwood, Robert E. Stevens.
260 0 $aEnglewood Cliffs, N.J. :$bPrentice-Hall,$cc1983.
300 $axi, 210 p. ;$c24 cm.
500 $a"A Spectrum book."
504 $aIncludes bibliographical references and index.
650 0 $aMarketing research.
700 10 $aSherwood, Philip K.
700 10 $aStevens, Robert E.,$d1942-