| Record ID | marc_records_scriblio_net/part18.dat:171880375:831 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part18.dat:171880375:831?format=raw |
LEADER: 00831pam 2200253 a 4500
001 86045606
003 DLC
005 19861105000000.0
008 860610s1986 maua b 00110 eng
010 $a 86045606
020 $a0669140392 (alk. paper)
050 0 $aHF5415.2$b.F28 1986
082 0 $a658.8/3$219
100 10 $aFarley, John U.
245 10 $aMeta-analysis in marketing :$bgeneralization of response models /$cJohn U. Farley, Donald R. Lehmann.
260 0 $aLexington, Mass. :$bLexington Books,$cc1986.
300 $axiv, 121 p. :$bill. ;$c24 cm.
500 $a"Marketing Science Institute series"--Jacket.
500 $aIncludes index.
504 $aBibliography: p. [109]-115.
650 0 $aMarketing research.
650 0 $aMeta-analysis.
700 10 $aLehmann, Donald R.
740 01 $aMarketing Science Institute series.