| Record ID | marc_records_scriblio_net/part18.dat:178830163:919 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part18.dat:178830163:919?format=raw |
LEADER: 00919cam 2200277 a 4500
001 86082823 //r892
003 DLC
005 19890830000000.0
008 870904s1987 ilua b 00110 eng
010 $a 86082823 //r892
020 $a0256036497
020 $a0256060517 (disk)
040 $dOCoLC
050 0 $aHF5415.13$b.M369 1987
082 0 $a658.8$219
100 10 $aMcCarthy, E. Jerome$q(Edmund Jerome)
245 10 $aBasic marketing :$ba managerial approach /$cE. Jerome McCarthy, William D. Perreault, Jr.
250 $a9th ed.
260 0 $aHomewood, Ill. :$bIrwin,$c1987.
300 $axviii, 749 p. :$bcol. ill. ;$c25 cm. +$e1 computer disk (5 1/4 in.)
440 4 $aThe Irwin series in marketing
500 $aSystem requirements for disk (version 1.0): IBM PC.
504 $aBibliography: p. 696-714.
500 $aIncludes indexes.
650 0 $aMarketing$xManagement.
700 10 $aPerreault, William D.