| Record ID | marc_records_scriblio_net/part18.dat:18218426:683 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part18.dat:18218426:683?format=raw |
LEADER: 00683pam 2200217 a 4500
001 85045448
003 DLC
005 19860206000000.0
008 850830s1986 mau b 00110 eng
010 $a 85045448
020 $a066911751X (alk. paper)
050 0 $aHF6146.T42$bS845 1986
082 0 $a659.14/3$219
100 10 $aStewart, David W.
245 10 $aEffective television advertising :$ba study of 1000 commercials /$cDavid W. Stewart, David H. Furse.
260 0 $aLexington, Mass. :$bLexington Books,$cc1986.
300 $axii, 178 p. ;$c24 cm.
504 $aBibliography: p. [167]-171.
500 $aIncludes index.
650 0 $aTelevision advertising.
700 10 $aFurse, David H.