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MARC Record from Scriblio

Record ID marc_records_scriblio_net/part18.dat:33479615:776
Source Scriblio
Download Link /show-records/marc_records_scriblio_net/part18.dat:33479615:776?format=raw

LEADER: 00776nam 2200205 a 4500
001 85113501
003 DLC
005 19870711000000.0
008 870625s1984 sz a b 00010 ger
010 $a 85113501
020 $a3871448443 :$c36.60F
050 0 $aHF5415.3$b.L36 1984
100 10 $aLangkamp, Peter.
245 14 $aDie Erfassung von Carryover-Effekten im Marketing :$bkritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen /$cPeter Langkamp.
260 0 $aThun :$bH. Deutsch,$cc1984.
300 $a335 p. :$bill. ;$c21 cm.
440 0 $aReihe Wirtschaftswissenschaften,$x0253-1488 ;$vBd. 320
504 $aBibliography: p. 313-335.
650 0 $aMarket surveys$xEconometric models.
650 0 $aConsumers' preferences$xEconometric models.