| Record ID | marc_records_scriblio_net/part19.dat:114070156:752 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part19.dat:114070156:752?format=raw |
LEADER: 00752nam 2200241 a 4500
001 87082180
003 DLC
005 19881118000000.0
008 881007s1988 ilua b 00110 eng
010 $a 87082180
020 $a0256059926 (pbk.)
050 0 $aHF5415$b.M378 1988
082 0 $a658.8$219
100 10 $aMcCarthy, E. Jerome$q(Edmund Jerome)
245 10 $aEssentials of marketing /$cE. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Jr.
250 $a2nd Canadian ed.
260 0 $aHomewood, Ill. :$bIrwin,$c1988.
300 $axvii, 637 p. :$bill. (some col.) ;$c24 cm.
504 $aBibliography: p. 589-602.
500 $aIncludes indexes.
650 0 $aMarketing.
700 10 $aShapiro, Stanley J.
700 10 $aPerreault, William D.