| Record ID | marc_records_scriblio_net/part19.dat:79872910:650 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part19.dat:79872910:650?format=raw |
LEADER: 00650cam 2200205 a 4500
001 87004977
003 DLC
005 19880322000000.0
008 870319s1987 ilu b 00110 eng
010 $a 87004977
020 $a0917253787 :$c$24.95
050 0 $aHF5415.2$b.T43 1987
082 0 $a658.8/3$219
100 10 $aTempleton, Jane Farley.
245 10 $aFocus groups :$ba guide for marketing & advertising professionals /$cJane Farley Templeton.
260 0 $aChicago, Ill. :$bProbus Pub. Co.,$cc1987.
300 $axiii, 315 p. ;$c24 cm.
504 $aIncludes bibliographies and index.
650 0 $aMarketing research.
650 0 $aAdvertising$xResearch.