| Record ID | marc_records_scriblio_net/part19.dat:86062483:1095 |
| Source | Scriblio |
| Download Link | /show-records/marc_records_scriblio_net/part19.dat:86062483:1095?format=raw |
LEADER: 01095cam 2200277 a 4500
001 87012543 //r96
003 DLC
005 19960416103451.4
008 870427s1987 ilua b 100 0 eng
010 $a 87012543 //r96
020 $a0877571880 (pbk.)
040 $aDLC$cDLC$dDLC
050 00 $aHD9980.5$b.S4255 1987
082 00 $a658.8$219
245 04 $aThe Services challenge :$bintegrating for competitive advantage /$cedited by John A. Czepiel, Carole A. Congram, James Shanahan.
260 0 $aChicago, Ill. :$bAmerican Marketing Association,$c1987.
300 $avi, 108 p. :$bill. ;$c28 cm.
490 1 $aProceeding series / American Marketing Association
500 $aPapers presented at the 5th Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986.
504 $aIncludes bibliographies.
650 0 $aService industries$xMarketing$xCongresses.
700 10 $aCzepiel, John A.
700 10 $aCongram, Carole A.
700 10 $aShanahan, James$q(James B.)
710 20 $aAmerican Marketing Association.
830 0 $aProceedings series (American Marketing Association)